A Slam Dunk for Innovation
Get ready for the slam dunk of sports broadcasting at the 2023 FIBA World Cup with DAZN! We took FIBA’s brand spokesperson JIP into the immersive world of broadcast AR, capturing him as he flies through the stadium, hyping up fans and viewers at home at throughout the broadcast.
But that's just the beginning – our AR magic seamlessly integrated with live game data, giving viewers a courtside thrill with dynamic clocks and score. Over six action-packed days in Manila, we delivered eight shows that left fans worldwide on the edge of their seats.
Silver Spoon handled all character rigging, animation, and VFX, and turned the World Cup into a virtual playground. Two tracked AR cameras elevating the activation. We didn't just meet expectations; we soared past them, shaping the future of sports entertainment.
Content Design & Development