Mixed reality is making its way into the sports marketing world.
The latest example was Saturday afternoon at Autzen Stadium in Eugene, Ore., where Xbox showed off a unique mixed reality experience to promote Halo Infinite during halftime of the Oregon vs. Oregon State football game.
A projection of a vehicle used in Halo came swooping onto the field before dropping logos for Halo Infinite and the University of Oregon. The mixed reality tech was shown on the big screen at Autzen Stadium — at 12,276 square-feet, the largest in college football — and shared online.
Though it looks realistic, the flying vehicle was not actually at the stadium. However, Halo’s Master Chief did make an appearance at the game. And the Oregon Marching Band performed a rendition of sounds from Halo Infinite, the latest installment in Microsoft’s Halo franchise that officially debuts next month.