With pandemic conditions contributing to demand, the widely shared view is that virtual production is taking off much quicker than expected. If ever there was a period for a new...
Silver Spoon’s Laura Herzing on the increasing need for creatives to have a firm grasp of the tech inspiring broadcasting innovations Virtual production and real-time technology are becoming commonplace across...
New state of the art XR studio illustrates the growing demand for virtual production facilities NEW YORK—Hoping to tap into the rapidly growing demand for virtual production facilities, mixed reality...
The technology is disrupting the ad space, from creative brief to post-production The band Jomo and The Possum Posse made its claim to fame in 2011 with the parody series...
The age of the avatar is just beginning. Avatars are already a well-established feature of the current cultural landscape. Most of us are experts at crafting those little character representations...
The merging of film and broadcast storytelling technology From virtual fans in MLB ballparks for Fox Sports to the unique particle animation open at the Super Bowl and even Fox’s digital avatars on “Alter Ego,”...
Mixed reality is making its way into the sports marketing world. The latest example was Saturday afternoon at Autzen Stadium in Eugene, Ore., where Xbox showed off a unique mixed...
If you never saw the “teleportation” moment, no one would blame you for thinking Cheri Oteri actually showed up to CNN’s “New Year’s Eve Live” this year. Her “Barbara Walters” appearance was...
Silver Spoon’s Partnership With Fox Underscores The Enhanced Role Of Augmented Reality In Televised Sports As it relates to the sports industry specifically, it’s been said numerous times since the...