Doritos XR Sparky

We love a good challenge. Tasked with the impossible, we partnered with Doritos to introduce their new line of Flamin Hot Chips with a brand new mascot, Sparky, a high-energy, devilish flame character who captured the excitement of the new product. With an ambitious turnaround time, we developed the character in parallel with building 3 highly responsive, 3D virtual environments in Unreal. Utilizing virtual production technology with XR, these immersive backgrounds, combined with practical set dressing, allowed us to efficiently shoot 3 different spots in 3 unique locations, in only 1 production day. By shooting more complete in-camera shots, our post production team could focus on building Sparky’s animation and giving the spots VFX and finishing touches, without worrying about green screen keying and lengthy compositing times.