SRX Racing AR
We wrapped a summer of live broadcasts for SRX racing with CBS Sports, featuring first-of-its kind AR using a tracked drone, real-time data integration, stunning particle effects, and an out-of-this world RV stunt jump over the track.
High Octane AR
CBS Sports wanted to fire on all cylinders for SRX racing 2022, so we pulled out all the stops to deliver an unforgettable, first-of-its kind AR graphics package using a tracked drone for 3x different race events. Featuring real-time data integration, our graphics automatically triggered as the winner crossed the finish line. As the tracked drone pulled away into a wide shot, fans were treated to a larger than life animated graphic of the winning driver next to their car, surrounded by stunning real-time particle effects to celebrate the victory. But we didn’t stop there, we also delivered a stylized, SRX “ghost car”, and developed a gravity-defying RV stunt jump over the track as an AR advertisement for Camping World. High octane AR, all in camera, in real-time
CBS Sports (Client)
Content Design & Development