CBS Super Bowl

Aligned with Silver Spoon’s ambition to push the boundaries of today’s technology, CBS approached us to design and execute never before seen real-time AR graphics for Super Bowl LV. To kick off the game, we created an explosive AR animation sequence built on premium motion capture and real-time VFX, incorporating the first-ever use of AR particle / fluid simulation on live TV. We also delivered several real-time AR scoreboard and ‘head-to-head’ graphics with live stat integration, and debuted the first-ever AR portal using Skycam as a virtual camera.