Cheetos

"What Do You See"

We follow Chester Cheetah through vibrant 3D worlds and immersive visual effects in the innovative "What Do You See" campaign.

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VIEW SPOT

VISION

An Epic Journey with Chester Cheetah

We went all out with 3D animation and visual effects to create four wild 30-second TV spots featuring Chester Cheetah. Each spot has Chester in a unique outfit and setting, from exotic jungles to futuristic cities, complete with cool 3D animals and interactive props. Unreal Engine was a game-changer, letting us do previs on set and smoothing out the VFX process. The result? Seamless creativity that brought the actors and environments to life.

COLLABORATORS
Frito Lay
Goodby

ROLE
Animation
VFX