When Cheetos needed to evolve their beloved mascot for a faster, more fragmented media world, we stepped in with a bold new approach. Traditional animation workflows were too slow and costly to keep up with the brand’s ambitions, so we reimagined Chester Cheetah from the ground up—introducing a streamlined, tech-forward animation pipeline that became the foundation for our Infinite Canvas. The result? A faster, more agile version of Chester, ready to leap across TV, digital, social, AR, and beyond. Over the past decade, we’ve produced 300+ pieces of content featuring Chester, from national broadcast spots to mobile AR activations, live event integrations, and viral digital campaigns. We helped him steal the spotlight in cross-brand partnerships with Burger King, KFC, Doritos, and even starred him in the Cheetos Restaurant and Cheetos Popcorn launch. With real-time animation, visual FX, motion capture, and creative tech innovation at the core, we transformed Chester into a cross-platform icon—without ever losing his mischievous edge.