Merging practical and virtual FX
So, LL Bean had this killer idea: start in a cozy mudroom, then BAM! Transport everyone to a breathtaking fall vista. Challenge accepted. We hustled, sourced the perfect video bits along with creating some unique Unreal content, and then, cue our behind-the-scenes wizardry—light tweaks, virtual sky swaps—making that vision pop.
Here's the secret sauce: our mix of real-world tricks and digital sorcery. Imagine this moveable wall set piece—we could whisk you from that mudroom to anywhere in a snap. This innovation gave LL Bean the precision they needed to showcase their fashion line in unique environments while maintaining the flexibility to shoot in a controlled studio.
Matthew Manhire, Director
Content Design & Development
XR New York